Eye-tracking research
Trial Available
RealEye.io is an advanced online research platform designed to offer webcam-based eye-tracking capabilities. This innovative tool allows users to create and conduct comprehensive studies directly from their web browser, utilizing various stimuli such as images, videos, or websites. One of the standout features of RealEye is its ability to customize study parameters extensively. Users can set clickable areas, keystroke triggers, and other specific conditions to tailor the study to their needs. Data collection is seamlessly integrated through webcams on various devices, capturing a range of metrics including attention, emotions, mouse movements, clicks, and keystrokes. This makes it incredibly versatile for different types of research applications.
RealEye's user-friendly interface ensures that studies can be generated quickly and efficiently without the need for any software installation. This ease of use is complemented by a robust online dashboard that simplifies data analysis. The dashboard provides a wealth of analytical tools, including individual and aggregated heatmaps, gaze fixation plots, fixation-based statistics, and raw data exports. These features make it easier for researchers to interpret the data and draw meaningful conclusions.
Moreover, RealEye supports multiple languages, making it accessible to a global audience. Whether you're conducting user experience testing, measuring the effectiveness of digital marketing campaigns, or enhancing market research studies, RealEye offers the tools and insights needed to make data-driven decisions. The platform's ability to capture and analyze participants' reactions and engagement with products or advertisements provides invaluable insights for businesses looking to optimize their strategies and improve customer satisfaction.
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Webcam-based eye-tracking capabilities
Customization of study parameters
Data collection through webcams on various devices
Online dashboard for data analysis
Support for multiple languages
Conduct user experience testing on website designs by tracking participants' eye movements, clicks, and emotions in real-time using RealEye's webcam-based eye-tracking technology, allowing for precise data collection on user interactions and behavior.
Measure the effectiveness of digital marketing campaigns by analyzing viewers' attention and interactions with images and videos through RealEye's detailed heatmaps and fixation-based statistics, providing valuable insights for optimizing marketing strategies.
Enhance market research studies by utilizing RealEye to capture and analyze participants' reactions and engagement with products or advertisements, enabling businesses to make data-driven decisions and improve customer satisfaction.
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