Customer Data Platform
Free
Lytics Customer Data Platform (CDP) is a privacy-centric solution designed for global enterprises, offering natively integrated generative AI capabilities. This platform is modular and flexible, empowering businesses to manage, unify, enrich, and activate customer data without compromising on security or compliance. Lytics stands out with its industry-leading cloud data warehouse integrations and clean room capabilities, making it a preferred choice for companies operating on Google Cloud.
By leveraging the power of AI, Lytics enables brands to streamline data operations and make smarter decisions more quickly. The AI-powered Audience Generator allows marketers to create sophisticated audience segments using simple prompts, enhancing the effectiveness and personalization of marketing campaigns. Schema Copilot is another standout feature, facilitating efficient data mapping to achieve a unified view of customer interactions and preferences. Additionally, Lytics offers a comprehensive Customer 360 Readiness Index tool, which helps companies assess and improve their CDP strategies, ensuring they maximize the platform's capabilities for a holistic understanding of their customers and driving business growth. The platform's three-product framework—Conductor, Cloud Connect, and Decision Engine—further enhances its versatility and effectiveness. Key features include identity resolution for user profiles, behavioral scoring, and audience segmentation based on behavioral cues, making Lytics an indispensable tool for modern enterprises aiming to optimize their customer data management and marketing strategies.
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Generative AI capabilities
Three-product framework (Conductor, Cloud Connect, Decision Engine)
Identity resolution for user profiles
Behavioral scoring
Audience segmentation based on behavioral cues
Using Lytics CDP's AI-powered Audience Generator, marketers can effortlessly create highly targeted and sophisticated audience segments based on simple prompts, leading to more effective and personalized marketing campaigns.
Businesses leveraging Lytics CDP's Schema Copilot can efficiently map and unify customer data, ensuring a holistic view of their customer interactions and preferences, ultimately improving customer experience and insights for better decision-making.
With Lytics CDP's Customer 360 Readiness Index tool, companies can assess and enhance their CDP strategies, ensuring they are maximizing the platform's capabilities to achieve a comprehensive understanding of their customers and drive business growth.
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